You should be reading Scott Esposito's blog
Conversational Reading. He's been on fire pointing out great authors and stories about the literary world. But right now I'd like to direct you to
Chad Post's defense of the bookstore against a recent
Slate article by Farhad Manjoo that, as Chad writes, “has seemingly pissed off everyone I know.”
Manjoo essentially believes that brick-and-mortar stores are inefficient and, therefore, not worth the effort of saving. I disagree. You're undoubtedly shocked to hear that. It's more than just the unquantifiably important element of culture-building. The benefit of Amazon's discount pricing is also not at all clear. I don't think Amazon saves most consumers any money. Let's use an example to compare.
I'd like to buy Nobel Prize–winner Tomas Transtromer's
The Great Enigma (New Directions)
. The list price, the price I would pay in most bookstores, is $17.95. Amazon offers a discount of 32%, listing the book at $12.21. Now I have to pay shipping. Part and parcel of online shopping. I want the book as soon as I can get it (we're talking efficiency here). The earliest I can receive this book from Amazon is two days, a wait of two days longer than walking into my local bookstore.
Surely, you'll say,
the savings are still worth the wait. (Don't call me Shirley.) For the privilege of waiting those two extra days, I pay $17.98 in shipping, which brings the total to $30.19 at Amazon.
At The Harvard Bookstore, alternately, the book just costs $17.95 if I go pick it up today. Shipping is optional. But let's look at delivery options, to be fair. The Harvard Bookstore will deliver any book that's in stock to my house the very same day for $5.00, or send it by mail (1-2 days) for $3.50. If the book isn't in stock, the store will order it to arrive the next day for free. That brings my total to $22.95 at most, with shipping, at the “inefficient” brick-and-mortar store.
So I get the book more quickly and more cheaply from my local bookstore than from Amazon. Where is all that much-touted efficiency? Real-live community, literary events, in-person recommendations, and
the bookstore saved me $7.24 plus 1-2 days of waiting. Manjoo's argument gets a whammy.
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| Sorry Farhad! |